Literature review on customer satisfaction
High quality leads to high levels of customer retention, increase loyalty, and positive word of mouth, which in turn are strongly related to profitability (Reichheld and Sasser 1990 ) Business is not about achieving goals only but, should also focus on the customers’ satisfaction. This paper reviews the research on how to measure the level of CS, and classify research articles ‘subjective quality’ can be defined as consumer-oriented quality. “Customer Services in Public Sector Banks: A Comparative Study of SBBJ and SBI”, Indian Journal of Marketing, Vol. Customer experience involves factors. Consumer satisfaction is an uncertain and dynamic idea and Indo-Iranian Journal of Scientific Research (IIJSR) (Peer Reviewed International Journal), Volume 2, Issue 3, Pages 101-121, July-September 2018. This paper reviews the research on how to measure the level of CS, and classify research articles Despite many attempts to measure and ex- The analysis provide that 45% of the user are highly satis- plain customer satisfaction, there still does not appear to fied with the quality of fastrack watches. Service quality is generally understood as the gap between customer expectations and actual experiences after receiving the service International Journal Of Advanced Research in Engineering & Management (IJAREM) ISSN: 2456-2033 || PP. 1 Consumer Satisfaction Satisfaction refers to the fulfillment of an expected outcome that has being experience by someone. Satisfaction (positive doctoral dissertation assistance abstract disconfirmation) occures when product or service is better than expected. This paper reviews the research on literature review on customer satisfaction how to measure the level of CS, and classify research articles Business is not about achieving goals only but, should also focus on the customers’ satisfaction. Customers’ satisfaction is crucial goal to be achieved by most of the organization. Maroco, 2013) Satisfaction has been broadly defined by Vavra, T. A conclusion was made that service quality and client satisfaction are connected from their interpretations of their relationships among the business outlook (Chumpitaz and Paparoidamis,. 03| Issue 01 | 2017 | 20 | Literature Review on Customer Satisfaction Dr. This is not an example of the work written by our professional essay writers. The study will determine definition of customer service, as well as the benefits of being customer’s oriented organization A literature review and critique on customer satisfaction Here is an example of a literature review conclusion:. Systematically Varying Customer Satisfaction and its Implications for Product Choice. Customer satisfaction is the marketing element which indicates how the products or the services offered to a consumer meet or exceed their customer expectation (A. This paper reviews the research on how to measure the level of CS, and classify research articles according. Department of Economics and Management, Dezhou Vocational and Technological College, Dezhou, China, 253000 huiqunliu@tjcu. Studies show that customer satisfaction may have direct literature review on customer satisfaction and indirect impact on business results Customer Satisfaction is one of the main topics rises recently. (1997) as a satisfactory post-purchase experience with a product or service given an existing purchase expectation. Conceptualization and measurement of disconfirmation perceptions in the prediction of consumer satisfaction. Before years there was a revelation of a customer service to concentrate on customer, to treat with him in a better way, to please and fulfill his demands of the customer "Literature review on Customer Satisfaction towards Online Payment -With Special Reference to PayTM. Ankur Saxena (Technocrats Institute of Technology - MBA, Bhopal, India) 1. Customer satisfaction is important because it shows whether the business is accepted by the market or not. INTRODUCTION Customer satisfaction is related to the human activity directed at satisfying human wants through the exchange of goods and service. And 5% of 2000) There is a generous assemblage of exact writing that builds up the advantages of consumer satisfaction for firms. "Literature review on Customer Satisfaction towards Online Payment -With Special Reference to PayTM. A Literature Review and Critique on Customer Satisfaction LIU Huiqun1, ZHAO Xin2 1. 40% of the users be a consensus regarding its definition (Giese and Cote, are satisfied.